January 22 2013
Technology That Gets Mobile Customers to Call Your Business http://t.co/tj36iJId via @OpenForum
January 22, 2013
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Search advertising was based on the premise that if you put the right information in front of consumers while they're looking for a product or service, they're likely to click on it. However, mobile has ushered in another option. Now, instead of just clicking, customers can call or click to call.
http://www.openforum.com/articles/when-the-object-of-a-search-ad-is-a-phone-call/
